Challenge: Customer produces photovoltaic solar panels and was granted a space to show his product during the visit of Pope Francis at the Copacabana Beach In Brazil.
Solution. We mounted a Light Cross with a height of 10m, which during the day collected solar energy and reflected a huge cross shadow in the sand. During the nights, it was delivering the energy collected during the day, shining across the beach of Copacabana.
Result: Huge success with the public and large spontaneous media coverage.